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Privacy is a priority.

All the data you add to the Graceful app is solely stored in your phone, and nowhere else.
We do not collect or store elsewhere any of the personal or identifying information you enter in this app, about yourself or about your contacts.
We do not share or sell any data.
We do not contact the people you add to the app. Because we do not collect the information needed to do so.

You do not have a Graceful account and no login is needed. The app data & access are protected by your overall phone security settings.

Graceful helps you connect with and celebrate the people you care about most.

We do collect anonymized data to understand the app usage, improve our product and deliver a better experience. We do not sell or share this data.
Anonymized data means we do not collect or store: first and last names, emails, phone numbers, addresses, social media handles, about yourself or about your contacts.

When you delete the app from your phone, all the data you entered is also removed. There is no external copy anywhere.


Privacy Policy

This Privacy Policy describes what information we collect, how we may use it, whom we may share it with, and the options you have. By using our website, you are agreeing to the terms outlined here.

If you have any further questions, please do not hesitate to contact us at


What we collect:
We may collect non personal information about your personal contacts, your relationship to them.

We may collect information about your interests and activities, your gender and age, and other demographic information such as your hometown or your username.

We use various technologies to collect information from your device and about your activities on our site or application.

We may collect information from your browser or device when you visit our website or application. This information could include your IP address, device ID, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address.

When you visit our website or application, we may assign your device one or more cookies, to facilitate access to our site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our site, such as the pages you visit, the time and date of your visits, the links you click, and the searches you conduct on our site. During your visits to other websites or applications where we advertise, we (or third parties) may use certain data collected on our site to show you advertisements. If you choose to decline, disable, or prevent the setting of cookies, please note that you may not be able to sign in or use some of the interactive features offered on our website.

We use, store, and process information, excluding Personal Data, to provide, understand, improve, and develop our Services, create and maintain a trusted and safer environment, and comply with our legal obligations.

We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our site.

We may allow service providers, advertising companies, ad networks, and other third parties, to display advertisements on our site. We do not provide any non-anonymized personal information to these third parties.

What happens with that information
We may use information that we collect about you to:

• deliver our products and services, and manage our business;
• manage your account and provide you with customer support;
• perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others;
• develop and display content and advertising tailored to your interests on our site and other sites, including providing our advertisements to you when you visit other sites;
• perform ad tracking and website or mobile application analytics;
• verify your eligibility and deliver prizes in connection with contests and sweepstakes;
• enforce or exercise any rights in our terms and conditions;
• perform functions as otherwise described to you at the time of collection.

Who we may share your information with
We do not share your personal information with others except as indicated in this Privacy Policy or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

We may share information, with third parties that perform certain services on our behalf. These services may include fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, ad tracking and analytics, member screenings, supporting our website functionality, and supporting contests, sweepstakes, surveys and other features offered through our website.

We also may disclose your information:
In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.

When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies.

In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We may share non-personal information we collect under any of the above circumstances.

We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal, or personal information in hashed, non-human readable form, information with third parties, including advisors, writers, researchers, partners, advertisers and investors for the purpose of conducting general business analysis, studies, articles, and essays media and entertainment or other business purposes. For example, we may engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (such as your email address), that we may share with a data provider solely in hashed, non-human readable form.

Accessing your information
Your information is solely stored on your personal device. When you delete the app from your phone, all the data you entered is also removed. There is no external copy anywhere, unless created by Services associated with your personal device (such as backup and “cloud” backup) or 3rd party apps, outside of our control.


Your choices about collection and use of your information
Our applications may also deliver notifications to your phone or mobile device. You can opt-out of receiving notifications by changing the settings on your device.

How we protect your information
We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your information from unauthorized access and disclosure. We want you to feel confident using our website to transact business. However, no system can be completely secure.

Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email.


Information you provide about yourself while using our service
We provide areas on our websites where you can input and save information about yourself and others or upload content such as photographs.


No Rights of Third Parties
This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

We reserve the right to modify the terms of this Privacy Policy at any time and in our
sole discretion, without notice. When the Privacy Policy is changed, modified, and/or amended, the revised Privacy Policy will be posted on the Graceful App. Modifications will be effective immediately. You should visit this web page periodically to review the Privacy Policy. You accept any such modifications to this Privacy Policy by continued use of Graceful after such modifications are made.

How to Contact Us
If you have any questions about this privacy policy, Graceful can be reached by email at or by mail at:


1890 Bryant Street, Suite 205
San Francisco, CA 94110

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